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* COSTCO + WAREHOUSE CLUB ROADSHOWS

Costco roadshow staffing that sells.

Your product deserves more than a folding table and a hairnet. Ignite brings high-energy, brand-trained product specialists to Costco and warehouse club roadshows who actually sell, not just sample.

Plan my roadshow →

IGNITE BY THE NUMBERS 5,000+events executed, from one warehouse to a national rollout.

NEUTONIC // IN-WAREHOUSE TABLE

5,000+events executed

257,000+vetted brand ambassadors

50states covered

48hrrush staffing

>> MAKE SAD SAMPLING A THING OF THE PAST

Costco traffic is massive. Your sales should be too.

Traditional roadshows rely on passive sampling: low energy, minimal education and missed conversions. Ignite turns a roadshow into a high-performance sales environment.

TYPICAL ROADSHOW

• Passive sampling from behind the table
• Staff who hand out cups, not reasons to buy
• Messy tables and loose signage
• Little education on why the product is worth it
• No real read on what sold, where or when

THE IGNITE ROADSHOW

• Sales-forward specialists who start conversations
• Staff trained to drive multi-unit purchases
• Clean tables, tight signage, on-brand presence
• Members leave knowing why to buy, and buying
• Velocity, engagement and lift tracked in Spark

>> THE IGNITE ROADSHOW MODEL

Four things that move cases.

01

SPECIALISTS

Sales-forward product specialists

Confident educators trained on your product and on the close, so a taste turns into a multi-unit purchase.

• Brand-trained before day one
• Coached on the multi-unit ask
• Same crew across the run

02

DISPLAY

Inventory and display discipline

Clean tables, tight signage and a stocked display all day, because a sloppy table loses members before the pitch.

• Kitted setups + uniforms
• Restock and facing all day
• On-brand at every warehouse

03

WAREHOUSE

Warehouse-aware execution

Built around club rules: roadshow compliance, vendor requirements, buyback and product logistics handled for you.

• Roadshow compliance
• Costco vendor requirements
• Buyback + logistics

04

DATA

Data-backed performance

Track velocity, engagement and lift across warehouses and markets in Spark, while the roadshow is still running.

• Units + engagement by day
• Compare warehouses
• Recap within hours

>> FROM THE WAREHOUSE FLOOR

Clean tables. Stocked pallets. Staff who sell.

NEUTONIC // COSTCO ROADSHOW

ALMOND OIL // ROADSHOW DEMO

>> WHAT'S INCLUDED

Everything a roadshow needs, run by one team.

STAFF

Trained, brand-right demo specialists

COMPLIANCE

Full roadshow compliance and Costco vendor requirements handled

SETUP

Kitted demo setups: signage, displays and uniforms

REPORTING

Real-time reporting through Spark by Ignite

LOGISTICS

Buyback management and product logistics

CONVERSION

Staff who convert, not just hand out cups

CONSISTENCY

The same brand experience at every warehouse

SCALE

From a single warehouse to a national rollout

>> HOW A ROADSHOW RUNS

From warehouse approval to case count.

01 // PLAN

Warehouses and dates

Send the item, the warehouses and the run dates. We plan staffing, kits and logistics for each location.

02 // PREP

Compliance and kits

Vendor requirements, credentials, signage, displays and uniforms ready before the first day.

03 // SELL

On the floor

Trained specialists open every day, keep the display tight and drive multi-unit purchases.

04 // REPORT

Velocity in Spark

Units, engagement and photos logged daily, with buyback and a full recap at the end of the run.

>> QUESTIONS

Costco roadshows, answered.

What is a Costco roadshow?

A Costco roadshow is a multi-day, in-warehouse event where a brand sells its product directly to members from a dedicated table or display, usually for 10 to 14 days in a single warehouse. Unlike a standard demo, the goal is to sell product on the spot, so the staff have to educate and close, not just hand out samples.

How is a Costco roadshow different from a Costco demo?

A demo is a short sampling shift, often run by the club's own demo vendor. A roadshow is a longer selling event run by the brand, with its own display, signage and product, where members buy at the table. Roadshows need sales-forward staff, inventory control and Costco vendor compliance.

Do you handle Costco roadshow compliance and vendor requirements?

Yes. Ignite handles roadshow compliance and Costco vendor requirements, including staff credentials, setup standards and the paperwork the warehouse needs before the first day.

What does Ignite include in a roadshow program?

Trained, brand-right product specialists, kitted demo setups with signage, displays and uniforms, buyback management and product logistics, roadshow compliance, and real-time reporting through Spark by Ignite.

Can you run roadshows at Sam's Club and BJ's too?

Yes. We staff warehouse club roadshows and in-club events beyond Costco, with the same trained crews, setup standards and Spark reporting.

How do we see what's selling during a roadshow?

Spark logs every shift with GPS check-ins, units sold, engagement and photos, so you can track velocity by warehouse and by day, and compare markets across a national rollout.

>> RELATED

Retail demo programs →Product sampling →Spark reporting →

< costco deserves better. so does your brand >

Plan a roadshow that moves cases.

Plan my roadshow

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