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// COLLEGIATE MARKETING
We engaged 50% of the student population and became best friends with the chapter house. Algorithms can't reach the dorm row — we can.
Talk to us about your campus play →See the playbook
Alpha Chi Omega (47)
active now
● DORM ROW
Maya 💙
ok who has that new can
Sam
chapter house has like a case
Devon
the RA literally walked it floor to floor
send me one rn
↑ SAM IS A STUDENT BRAND MANAGER
COAST TO COAST
EVERY CONFERENCE · EVERY CAMPUS TYPE
5 LANES
BACK-TO-SCHOOL · SBM · SEEDING · DOOR HANGERS · ACTIVATIONS
4 GROUP CHATS
PER DORM · OUR TRIAL-CASCADE METHODOLOGY
SPARK
REAL-TIME GPS CHECK-IN + PHOTO PROOF
// WHY COLLEGE
They're not who your media plan thinks they are. Build the program around what they actually do.
01 / POV
Your 30-second spot got muted at second one. Your paid social impression got 0.4 seconds before a thumb. Door hangers don't have a skip button.
02 / POV
Not a 32-year-old writing 'rizz' on a deck. Not a vendor parachuting in for the day. A student who lives in the dorm + posts to their followers all semester.
03 / POV
We don't sell to one Gen Z kid. We sell to 47 of their roommates, group-chat friends, lab partners. One trial cascades through four group chats per dorm.
// TRIAL CASCADE · DO THE MATH
1 seed + 4 roommates + 12 group chats + 30 peers = 47
peer touch-points / seeded student
04 / POV
Move-in week. First home game. Greek philanthropy. Finals at 11pm. Spring break. Homecoming. Brands that miss the calendar miss the year.
05 / POV
Not 4 weeks. Not next quarter. Per-campus dashboard live in Spark with GPS check-in + photo evidence + sweeps capture. Done before your Monday meeting.
// THE SEVEN LANES
Seven lanes. Different jobs to be done. Most programs stitch 2–3 together; the boldest run the whole board.
01 PEAK DENSITY
The first two weeks of fall semester set the brand defaults for the next four years. We hit dorm row, welcome fairs, off-campus rows, and the first home football game in one coordinated sweep.
LANE 01 / 07
02 EMBEDDED
Vetted student reps who live on campus, post to their followers, and feed you cultural intel no agency deck can fake. Tracked through Spark all semester.
LANE 02 / 07
03 PEER-LED
Free product in the hands of the kids whose roommates already listen to them. RAs, chapter presidents, club leadership, student creators.
LANE 03 / 07
04 REDEMPTION-TRACKED
Off-campus apartment rows where the sample truck can't reach upperclassmen. Walked block by block, tied to QR or coupon redemption.
LANE 04 / 07
05 TURNKEY
Quad takeovers, rec center installs, tailgate footprints, student union booths. Permits, vendor coordination, staffing, recap. You show up to a finished activation.
LANE 05 / 07
06 GREEK NETWORK
Branded gifting straight into Greek life — chapter houses, recruitment week, formals, philanthropy events, big/little reveals. Get your product into the highest-influence social networks on campus, hand-delivered.
LANE 06 / 07
07 MULTI-CAMPUS ROUTE
A branded footprint that travels — multi-campus tours hitting a new school every few days. Custom builds, photo moments, sampling, and content capture, rolled out city to city on a single coordinated route.
LANE 07 / 07
// FULL-STACK PROGRAM
One captain. One PM. One recap dashboard. Seven lanes operating in concert across a semester.
Brief us →
// 09 TACTICS · ONE PLAYBOOK
Five lanes, plus the long tail of tactics that fit inside them. Most programs run a mix.
01 TACTIC
5-day blitz: dorm row → Greek row → apartments → game-day. The week you skip is the week the competitor owns Q4.
MOVE-IN 5 DAYS PEAK DENSITY
02 TACTIC
Vetted student reps who actually live there. 200 hand-offs / month, social posts that don't get roasted, chapter sponsorships, all semester.
EMBEDDED ALL SEMESTER MONTHLY QUOTA
03 TACTIC
Free product to the kids whose roommates already listen to them. RAs, chapter presidents, NIL athletes, club leadership. Peer-led trial cascade.
PRE-LAUNCH INFLUENCERS TRIAL CASCADE
04 TACTIC
Off-campus apartment rows. Door hangers, sample kits, leave-behinds at the door. Upperclassmen don't live in dorms anymore — and your sample truck isn't reaching them.
OFF-CAMPUS UPPERCLASSMEN APARTMENT ROW
05 TACTIC
Highest-density Gen-Z window of the year. Dorm row, parent traffic, welcome events. Catch them before they pick brands for the next 4 years.
AUG-SEP DORM ROW PARENT-INCLUSIVE
06 TACTIC
IFC + Panhellenic coordination, philanthropy sponsorships, formals, recruitment week. Compliance handled so you don't eat fines.
IFC/PANHELLENIC PHILANTHROPY FORMALS
07 TACTIC
Pre-game tailgate footprint, ingress sampling, post-game corridor. SEC, Big Ten, ACC, Big 12, Pac-12, AAC. Where college brand identity gets formed.
SEC B1G TAILGATE
08 TACTIC
11pm-3am sampling at libraries, study lounges, dorm common rooms. Coffee, energy, snacks own this window because nobody else shows up.
11PM-3AM LIBRARY DEAD WEEK
09 TACTIC
NCAA-compliant deals with student-athletes. In-stadium activation, social posts, roster-player appearances at brand moments. Full deal + activation under one PM.
NCAA-COMPLIANT SOCIAL ROSTER-PLAYER
// ON THE GROUND
Not stock photography. Not renderings. Actual programs Ignite has staffed across the country.
GAME-DAY TAILGATE
Tailgate footprint · home opener
Branded canopy. Coolers stocked. Sample-to-attendee handoffs in front of the stadium gates.
DOOR HANGER PROGRAM
Liquid Death · dorm door drop
Branded door hangers + cans, walked floor by floor. The package waits on the door until they get home.
ON-CAMPUS ACTIVATION
Quad takeover · daytime traffic
Branded tent + sampling + take-home tote. Catches every class commuter between buildings.
BACK-TO-SCHOOL SAMPLING
Welcome week sampling station
Sample-and-sign-up flow. Branded merch handoff. Clipboard captures opt-ins for follow-up.
OFF-CAMPUS ACTIVATION
Apartment pool deck · move-in week
Off-campus apartment community activation. Welcome-to-the-neighborhood sampling around the pool.
Owala · custom engraving station
Branded experience that pulls a line. Personalized product creates earned social moments.
// EVERY ACTIVATION DOCUMENTED IN SPARK · PER-CAMPUS RECAP IN 24HR
POWERED BY SPARK
Spark is our proprietary field-ops platform — 257,000 brand ambassadors, gamified and game-ready. You see who's on which campus, in real time, as the cans hit hands.
257,000
BRAND AMBASSADORS
40%+
CURRENTLY IN COLLEGE
17,400
ON-CAMPUS RIGHT NOW
50
STATES · LIVE COVERAGE
spark.ignite / brand-view / on-campus
LIVE
>> BAS ON CAMPUS · BY SCHOOL
UT Austin · TX
1,240
Ohio State · OH
1,080
Alabama · AL
940
FIU · Miami · FL
880
UGA · Athens · GA
760
FILTER: YOUR BRAND · ON-CAMPUS · AVAILABLE 17,400 MATCHES →
>> EARN-TO-WIN THIS WEEK
★ CANS IN HANDS · ALL CAMPUSES
184,247
↳ AMBASSADOR LEADERBOARD
1 @maya_atx UT AUSTIN 4,820
2 @dlo_ohio OHIO STATE 4,610
3 @sam.bama ALABAMA 4,390
4 @jaylenFIU· YOU FIU 4,205
5 @kayla_uga UGA 3,980
※ BAs earn points per shift, sample, + photo — redeemable for cash, gear, and tickets. Gamified means staffed-fast.
// WHO'S RUNNING IT
Our team didn't learn campus from a case study. They ran it inside the brands that own Gen-Z — student-marketeer programs, creator engines, and campus wellness machines. We've sat in your seat. Now we run the field for you.
EX Energy-drink leader
Collegiate + field marketing
EX Sports-hydration brand
Sports + creator activation
EX Wellness brand
Wellness + campus sampling
EX Beverage disruptor
Brand-world activations
※ + veteran-owned · operator-led · 200+ campuses staffed
// 120+ CAMPUSES · COAST TO COAST
SEC. Big Ten. Pac-12. ACC. Big 12. AAC. MAC. Sun Belt. MWC. Ivy. MEAC + SWAC (HBCU). Tell us the campus, we've got the playbook.
SEC 16 campuses
Alabama Georgia LSU Tennessee Texas Texas A&M Florida Ole Miss Auburn Kentucky South Carolina Arkansas Missouri Mississippi State Vanderbilt Oklahoma
Big Ten 18 campuses
Ohio State Michigan Penn State USC UCLA Oregon Washington Wisconsin Iowa Nebraska Michigan State Minnesota Maryland Rutgers Illinois Indiana Purdue Northwestern
ACC 17 campuses
Clemson Florida State Miami UNC NC State Duke Virginia Virginia Tech Louisville Pitt Boston College Georgia Tech Syracuse Wake Forest SMU Cal Stanford
Big 12 16 campuses
Kansas Kansas State Oklahoma State Baylor TCU Texas Tech Iowa State West Virginia Cincinnati UCF Houston BYU Arizona Arizona State Colorado Utah
Pac-12 + West 7 campuses
Oregon State Washington State Boise State San Diego State Fresno State Colorado State UNLV
American (AAC) 7 campuses
Memphis Tulane USF East Carolina Temple Navy Tulsa
Sun Belt + MAC 8 campuses
App State Coastal Carolina Georgia Southern James Madison Toledo Ohio U Miami (OH) Western Michigan
Ivy League 8 campuses
Harvard Yale Princeton Columbia Penn Cornell Brown Dartmouth
HBCU (MEAC + SWAC) 12 campuses
Howard FAMU Jackson State Southern Grambling NC A&T Hampton Morehouse Spelman Tennessee State Texas Southern Alabama State
Urban + Multi-School Metros 12 campuses
NYU Fordham DePaul Loyola Chicago Northeastern Boston U Georgetown GWU UT El Paso FIU ASU Downtown Pratt Institute
Ignite runs collegiate marketing, back-to-school sampling, student brand-ambassador programs, product seeding, door-hanger drops, and on-campus activations across the SEC, Big Ten, ACC, Big 12, Pac-12, American, Mountain West, Sun Belt, MAC, Ivy League, and HBCU (MEAC + SWAC) conferences — plus community colleges, art schools, and urban multi-school metros nationwide. Don't see your campus? We staff all 50 states.
// THE ONLY CALENDAR THAT MATTERS
The campus year has a handful of windows where attention spikes and brand defaults get set. Miss them and you're invisible till next semester.
AUG–SEP
Move-In + Welcome Week
Highest-density window of the year. Brand defaults set for 4 years.
SEP–NOV
Game Days + Homecoming
Tailgates, fan zones, alumni traffic. Peak social posting.
OCT–NOV
Recruitment + Midterms
Greek rush, club fairs, the fuel-me-up moment.
DEC / APR
Finals Weeks
11pm energy-need windows. Dorm + library sampling.
MAR
Spring Break
Beach + destination activations. The travel-brand window.
APR
Spring Philanthropy
Greek philanthropy, day-parties, end-of-year events.
// GREEK LIFE · THE HIGH-INFLUENCE NETWORK
Sororities and fraternities are the densest, highest-influence social graphs on any campus. Recruitment week, big/little reveals, formals, philanthropy events — we get your brand hand-delivered into the rooms where campus taste actually gets set.
Recruitment / rush week
Branded gifting into bid-day bags and rush events — peak attention, peak new-member reach.
Big / little reveals
Product seeded into the most-posted week of the Greek calendar. Built for the camera.
Philanthropy + formals
Sponsorship and product presence at the events chapters actually promote to campus.
Panhellenic + IFC programs
Multi-chapter activations coordinated across an entire Greek system, one point of contact.
// WE OPERATE BY THE RULES
Every university has its own solicitation policy, vendor approval, and space-reservation process. We handle the paperwork so your brand is on campus legally — not escorted off it.
✓ Solicitation policy
We confirm each school's vendor + solicitation rules before we step on campus.
✓ Space reservations
Quad, union, and rec-center space booked through the proper office.
✓ On-campus permits
Tabling permits, vendor approvals, and COIs filed in advance.
✓ NIL compliance
Athlete activations structured to current NIL + school guidelines.
✓ Alcohol / age-gating
TIPS-certified staff and 21+ controls where the program requires it.
✓ Off-campus rows
Apartment + Greek-row programs run on private property, by permission.
// GET IN THE ROOM
Start a brief →Book a 30-min call
>> Receipts
Luckin Coffee NYC store openings, app signups and campus promos. NYC Store openings →Breakaway Music Festival Silent disco to exit sampling across 12 festivals. 12 Festivals →Claude 12-city Claude Code workshop tour, local teams per stop. 12 Cities →