National Sampling Rollout
On- & Off-Premise Execution
Sales Conversion
Project details:
BACKGROUND & CHALLENGE
To support the launch of White Claw Vodka in summer 2024, the brand needed a high-volume, nationwide demo program that could break through in a crowded spirits market. The goal: build presence fast, drive meaningful trial, and convert consumers at scale — across both on- and off-premise.
SOLUTION & EXECUTION
Ignite was selected as the national execution agency — managing over 1,400 demos across bars, liquor stores, and grocery accounts. While a strategic partner led the campaign design, we handled every detail of the rollout: staffing, scheduling, logistics, POS setup, and recaps. Our ambassadors were trained to deliver a premium, informed consumer experience that reflected the brand’s positioning.
Project results:
Post-Campaign OUTCOMES
- 1,400+ activations executed nationwide
- 35% average conversion rate during on-premise demos
- +7% lift in off-premise sales during demo periods
- 6 bottles sold per demo, on average
- Flawless execution across both control and franchise markets
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