Total Wireless needed a trusted partner to activate its co-op retail marketing program — supporting regional events, store launches, and market-specific campaigns designed to drive in-store traffic and consumer engagement. The challenge: deliver turnkey programs across diverse local markets while integrating promotional layers like sweepstakes and experiential games.

Ignite is a preferred event marketing agency for Total Wireless’ national co-op program. We manage local and regional events across the U.S., handling creative, sponsorships, logistics, staffing, and consumer engagement. For the 2025 “Summer Kickoff,” we executed activations across 300+ stores in 9 Texas markets — including a custom VR soccer goalie game and dual sweepstakes: one tied to national UFC rights, and another localized around mobile service giveaways. We also manage store launch parties nationwide — complete with food trucks, signage, flyering, and high-visibility street teams to drive store-level impact.