As Small Sliders expanded across the Southern U.S., the brand needed a high-impact way to generate buzz, drive trial, and support new store openings. The challenge: stand out in a crowded QSR landscape while aligning with regional culture and moments that matter to their audience.

Ignite partnered with Small Sliders to design and execute a branded mobile food truck tour — activating around cultural events, sporting moments, and restaurant launches. We handled everything from strategy and tour routing to custom truck buildout, staffing, permitting, and on-the-ground execution. The tour served hot product samples directly to consumers, building anticipation and driving foot traffic to nearby store openings — while creating a highly visual brand presence throughout each market.