MAS+ needed a high-touch field marketing partner to drive trial and grow brand affinity — particularly within West Coast Latino communities and among soccer fans. The challenge: activate authentically in cultural moments that matter, while delivering volume sampling, retail lift, and national consistency across diverse formats.

Ignite serves as a preferred MAS+’s experiential partner — managing everything from local event sponsorships to retail demos, golf tournament activations, and high-impact street teams. Our core focus: street-level sampling around soccer matches and culturally relevant moments within Mexican-American communities. We deploy branded teams across the West Coast — engaging fans outside stadiums, community centers, and local tournaments. From strategic planning to staffing, logistics, and field reporting, our program turns foot traffic into trial and trial into brand love.