Marc Anthony Brands needed a reliable, experienced partner to execute large-scale sampling programs across its portfolio — including White Claw, Mike’s Hard Lemonade, and Cayman Jack. The challenge: deliver consistent, brand-right demos in both on- and off-premise environments nationwide, while managing buybacks, staffing, logistics, and compliance across markets.

Ignite serves as a preferred national sampling partner for Marc Anthony Brands. We manage end-to-end demo execution — from buying and billing product, to staffing trained ambassadors, to delivering branded materials and managing compliance. Programs span liquor stores, grocery, and high-volume bar accounts. Our teams are activated coast to coast, ensuring consistent performance, accurate reporting, and real-world conversion.