Liquid Death needs a marketing partner that can bring its distinctive personality to life wherever consumers encounter the brand, from the retail aisle to festivals and pop-up events. The challenge: deliver a consistent brand experience across different markets, venues, and activation formats.

Ignite Productions manages and executes Liquid Death's experiential, field event marketing, and retail marketing programs across the country. Our team delivers more than 1,000 retail demos annually, alongside field activations spanning festivals, pop-ups, concerts, sports venues, and community events. We connect program planning, sponsorship coordination, permitting, logistics, brand ambassador staffing, and on-site execution through one national team. From a retail sampling station to a larger experiential footprint, our field teams bring Liquid Death's energy into each interaction. Field reporting captures activity, photos, and consumer feedback, giving the brand visibility across its programs.