To launch its new chicken nugget product and refreshed brand identity, Krispy Krunchy Chicken needed a memorable campaign that would drive trial and build buzz in key regional markets. The challenge: turn everyday sampling into something disruptive, fun, and brand-building — while supporting foot traffic to priority retail locations.

Ignite developed and executed a 10-city mobile sampling tour timed around cultural events, festivals, and high-footfall opportunities. We handled all logistics, routing, staffing, and creative development — including the creation of “Doug the Nug,” a custom mascot that became the face of the campaign. Our team distributed hot samples with bounce-back offers to nearby retailers to convert trial into purchase.