Glendalough Distillery needed a trusted partner to support sampling efforts in key Midwest markets — working in tandem with distributor teams to drive product awareness, trial, and retail velocity. The challenge: deliver polished, brand-right demos that aligned with sales push periods and market-specific goals.

Ignite leads retail sampling execution for Glendalough across priority Midwest states. We manage every stage of the process — from distributor coordination and store scheduling to staffing, product buyback, branded materials, and compliance. Our team works closely with sales reps and distributor partners to ensure programs support retailer sell-in and consumer conversion — all while maintaining the premium look and feel of the Glendalough brand.