Dude Wipes needed a way to break through with culture-driven consumers and turn trial into brand advocacy. The challenge: show up big at the right events — with the right tone — and get product into the hands of real people in memorable, brand-right ways.

Ignite partnered with Dude Wipes to lead national event activations, managing everything from strategy and creative to staffing, logistics, and distribution. We activated at high-profile cultural moments — including the Super Bowl — and executed high-volume sampling with trained brand ambassadors who delivered the brand’s tone and message with confidence. Each activation was designed to spark conversation, drive real product trial, and convert new fans.