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>> FIELD MARKETING GLOSSARY · DEFINITIONS · FAQ
TIPS, TABC, RBS, COI, GPS-verified sampling, co-op programs — the terms buyers and procurement teams ask about most. Defined honestly, with no agency fluff.
01 TABC Certification Texas alcohol training02 TIPS Certification Alcohol server training03 RBS Certification California alcohol server training04 COI (Certificate of Insurance) Insurance verification document05 Experiential Marketing In-person brand activation06 Brand Ambassador Trained on-the-ground brand rep07 Field Marketing In-market brand execution08 Retail Co-Op Program Retailer-funded brand activation09 GPS-Verified Sampling Location-stamped trial counts10 Trade Show Staffing Booth crew + lead capture